CONSUMER SATISFACTION SURVEY SWEEPSTAKES

Official Rules

1. No Purchase or Obligation Necessary. No purchase necessary. There are two ways to enter: (1) Complete the survey at www.familyfaresurvey.com, www.foresthillssurvey.com, www.glenssurvey.com, www.glensfreshmarketsurvey.com, www.valulandsurvey.com, www.dwfreshmarketsurvey.com, www.vgssurvey.com, or www.vgsfreshmarketsurvey.com between 12:00 a.m. EST on the first of each month and 11:59 p.m. EST on the last day of the month, follow the on-screen instructions and enter all of the requested information, including the special code on your receipt. In case of dispute, entries will be declared made by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access Provider, online service provider or other organization (e.g., business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. (2) To enter without a purchase, and without completing the survey, handprint your name, address, zip code, and phone number on a 3-1/2” x 5” card and mail your entry to Spartan Stores, Inc., Attn: Consumer Satisfaction Survey Sweepstakes, GR761112, P.O. Box 8700, Grand Rapids, Michigan 49518. Entries received by the 10th day of the month will be included in drawings for the previous month. Spartan Stores, Inc., participating Spartan stores and Service Management Group, Inc. are not responsible for lost, stolen, postage due, or misdirected entries. Incomplete and illegible entries will be disqualified. Enter as often as you like, but only one name and entry per envelope. No mechanically reproduced entries accepted. All survey and mail - in entries become the property of the sponsor and will not be returned. For information regarding privacy policy, please visit www.familyfaresurvey.com, www.foresthillssurvey.com, www.glenssurvey.com, www.glensfreshmarketsurvey.com, www.valulandsurvey.com, www.dwfreshmarketsurvey.com, www.vgssurvey.com, or www.vgsfreshmarketsurvey.com.

2. Drawings. Every month random drawings will be held by Spartan Stores, Inc. (one for each calendar month while the Sweepstakes is running) to select one (1) prize winner from all entries received during that calendar month. A calendar month will begin at 12:00 a.m. EST on the first day of the calendar month and end at 11:59 p.m. EST on the last day of the calendar month. The first drawing will take place on or about September 15th, 2008, for entries received during the August calendar month. Thereafter, drawings will be held on or about the 15th day of each calendar month. Odds of winning will depend on the number of eligible entries received for the drawing that calendar month. Non-winning entries will not carryover to the next calendar month.

3. Prizes. One (1) winner each calendar month will each receive one $1,000 Spartan Stores, Inc. gift card. Gift cards can be used for any products at participating Spartan stores except alcohol, tobacco, lottery tickets and postage stamps. All prizes will be awarded.

4. General Conditions. Winners will be notified by mail and/or phone within 30 days of prize drawing at the address or phone number on the entry. If the winner cannot be located or does not respond to claim the prize within 14 days after notification, or if the prize notification is returned as undeliverable, the prize is forfeited and the prize will be awarded to an alternate winner. All federal, state and local taxes are the sole responsibility of the winners. Winners may be required to sign a Prize Winner’s Affidavit of Eligibility and Release Form within 14 days of notification. In the event of noncompliance, an alternate winner will be selected. By acceptance of prize, winners agree without limitation to the use of their name, photograph and/or likeness for publicity purposes without any additional compensation, except where prohibited by law. No substitution of prizes permitted, except that the sponsor reserves the right to substitute a prize of equal or greater value in the event any prize cannot be awarded as stated. Prizes are transferable at the sole discretion of the sponsor. Entrants agree to be bound by these Official Rules and the decisions of Spartan Stores, Inc. and Service Management Group, Inc., which are final and binding in all matters related to this Sweepstakes. By participating in this Sweepstakes, entrants agree that Spartan Stores, Inc., participating Spartan stores, Service Management Group, Inc. and their respective representatives, agencies, affiliates, subsidiaries, directors, officers and employees have no liability whatsoever for any injuries, losses or damages of any kind resulting from the acceptance, possession, use or misuse of any prize or technical, hardware, software or telephone failures of any kind, cost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by sponsor, users or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of submissions which may damage a user’s system or limit a participant’s ability to participate in the promotion. Sponsor may prohibit an entrant from participating in Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or sponsor’s representatives. Sponsor is not responsible for typographical or other errors in the offer or administration of this Sweepstakes, including but not limited to errors in the advertising, Official Rules, selection and announcement of the winners and distribution of the prizes. Sponsor reserves the right to terminate or amend this Sweepstakes, in whole or in part, at any time without notice, if any factor, including without limitation a virus, bugs, or non-authorized human intervention, interferes with its conduct as contemplated by these official rules. Sponsor reserves the right, in its sole discretion, to terminate or amend this sweepstakes, the official rules, or the Prize at any time without notice. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

5. Eligibility. Must be a resident of Michigan and 18 years or older at the time of entry to win. Employees of Spartan Stores, Inc., participating Spartan stores, Service Management Group, Inc. and their agents and affiliates, and employees’ immediate families are not eligible to win. Immediate family members include relatives living at the same address as an employee. Void where prohibited, taxed, licensed, or restricted by law. All federal, state and local laws and regulations apply.

6. Winner’s List. Names of winners and/or a copy of these Official Rules are available upon request by sending a self-addressed, stamped envelope to Spartan Stores, Inc., Attn: Consumer Satisfaction Survey Sweepstakes, GR761112, P.O. Box 8700, Grand Rapids, Michigan 49518.

7. Sponsor. Sponsored by Spartan Stores, Inc., P.O. Box 8700, Grand Rapids, Michigan 49518.